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Real-World Strategy Without the Fluff: Where Big Ideas Meet Monday Morning.

While many people comment on the industry, we’re busy working in it. We deliver real-world strategy without the fluff, specializing in connecting high-level executive vision with technical execution. Our goal is to equip your team with the actual frameworks required to win in the age of AI. Backed by 15+ years of leading digital transformation at organizations like 3M, Solventum, and Neogen, we offer more than theory; we offer the "receipts" that come from leading generative AI pilots and complex agile transformations. We speak from the scars and successes of the actual work to help your team think smarter, lead better, and drive marketing results that move the needle.

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Selected Past Engagements

I. Reputation Capital: Shaping the AI Narrative Through PESO and E-E-A-T

Carlson School of Management · University of Minnesota

MSMK 6086: SEM & Digital Ad Ecosystems ·

Guest Lecture

“It was a privilege having Dave Dougherty guest lecture for my MSMK 6086: SEM & Digital Ad Ecosystems course at the Carlson School of Management, where he delivered a masterclass on the future of brand authority. His presentation, "Reputation Capital: Shaping the AI Narrative Through PESO and E-E-A-T," masterfully bridged the gap between traditional SEO and the emerging world of Answer Engine Optimization (AEO), providing my graduate students with both the high-level strategy and the technical tools needed to manage ‘machine reputation.’

Dave’s unique background—spanning global digital strategy at 3M to professional music production—allows him to communicate complex AI concepts with a rare blend of creative storytelling and rigorous expertise. He doesn’t just explain the shift toward identity as a commodity; he equips his audience with actionable frameworks to ensure their brands remain visible and trusted in an AI-driven ecosystem.”

  • Matt Glatzel, Adjunct Professor

  • Carlson School of Management, University of Minnesota

II. How Solventum Created a New Organization and Integrated Experience

2025 Adobe Summit · Adobe