We Are Enterprising Minds.
Enterprising Minds was born from a simple need: a candid space to discuss the reality of digital business strategy. We are three industry friends—Dave, Alex, and Ruthi—who have spent over 15 years in the trenches of global organizations like 3M, Solventum, and Neogen.
We don't just talk about trends; we test them. From global site migrations to piloting generative AI workflows, we bridge the gap between high-level executive strategy and technical execution.
In an era where "best practices" change weekly, we are the woodshed where the hard work happens. We break down complex trends into practical moves you can use tomorrow—empowering you to stay ahead, adapt faster, and grow with confidence.
Dave Dougherty
The Color Commentator | Marketing & Strategy Leader
Meet the Team
Dave Dougherty is a strategic marketing leader with over 15 years of experience driving global growth through digital transformation and AI-driven innovation. Currently serving as the ISD Global Product Content Manager at 3M, Dave specializes in aligning business priorities with integrated marketing strategies to create scalable, data-driven impact.
His work in pioneering AI within marketing operations and global SEO has earned him multiple accolades, including two 3M CMO Awards for Global Marketing Excellence and several WebAwards. A passionate mentor and advocate for continuous improvement, Dave approaches his work with a "Mamba Mentality"—constantly striving to refine his craft and help others grow.
Beyond his corporate leadership, Dave is the founder of Dave Dougherty Media, where he explores the intersection of creativity and business. He is an active content creator, musician, and co-host of the Enterprising Minds Podcast.
Alex Pokorny
The Wise Woodshedist | Digital Marketing & Analytics Leader
Alex Pokorny is a digital architect dedicated to turning data into measurable growth. As the Digital Media Manager at Neogen Corporation, he leads global digital strategy across SEO, paid media, and analytics, creating "single source of truth" systems that connect complex marketing ecosystems.
With a deep history of leadership at Solventum and 3M, Alex is an expert in simplifying complex digital systems. He has successfully launched over 80 multilingual websites and negotiated over $1M in global martech savings throughout his career. His current focus involves designing AI-driven workflows to streamline operations and integrate platforms like GA4, Salesforce, and Power BI.
Alex is the co-host of the Enterprising Minds Podcast, where he serves as the analytical voice, often breaking concepts down into frameworks and surfacing the gaps in "hype-driven" strategies.
Ruthi Corcoran
The Facilitation Magician | Marketing Technology Leader
Ruthi Corcoran is a Marketing Technology leader passionate about enabling team collaboration and innovation. As the Manager of Marketing Technology at Solventum, she leads the development of the company’s web capabilities and digital ecosystems.
A champion of agile methodologies, Ruthi recently spearheaded the successful implementation of Adobe Experience Manager and the launch of Solventum.com. She excels at coordinating efforts across internal teams and implementation partners to establish scalable web foundations. Prior to her current role, she spent over seven years at 3M, advancing from Web Program Manager to Web Platforms Owner for the Health Care Business Group.
Ruthi holds certifications as both a Scrum Product Owner and ScrumMaster. She specializes in creating environments that allow people and ideas to flourish, driving successful digital transformations in complex landscapes.
Core Expertise: Agile & Scrum Methodologies, MarTech Implementation, Team Leadership, Cross-Functional Collaboration.
Connect with Ruthi: LinkedIn